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Sports brand photography and film

Sport you can feel.
Stories that move you.

Sports brand photography and film for campaigns, sports resorts and training camps. From products in use to training, community and life between sessions. Content that captures the experience and makes people want to be part of it.

Tell me about your sports project

One point of contact. Agreed deliverables. Clear terms.

01 From the first idea to finished content

02 Photography and film in one production

03 For your website, social media and campaigns

Selected sports photography

Sports brand photography.
Movement with character.

A selection from my sports productions: running, swimming, cycling and products in use. Photography that gets close to the activity and tells the story around it.

Two athletes in running clothes on an open airfield

Two athletes in running kit on an open airfield

A swimmer in the water photographed in black and white

A swimmer in the water — black and white sports photography

A runner in a dune landscape

A runner in the dunes

A smiling cycling race participant photographed in black and white

A smile between training sets

Runner wearing a chest harness with hands beside their head during an outdoor race

Cooling down during an outdoor run

Person lifting a kettlebell during a workout

Strength training with a dumbbell

Selected sports films

From movement
to a story.

Campaign films, running and sports stories. See how sound, light and editing convey energy, ambition and the experience of being active.

MK Running · running communityMK Running

Running, city life and people coming together. A short film about the energy and community of a shared run.Running community

Eremitageløbet 2026 · event filmEremitageløbet

Runners, the starting field and the atmosphere of Eremitageløbet 2026. An event film focused on movement and the race-day experience.Event film

Running in Copenhagen · sports filmCity running

Following a runner through the city. A short sports sequence focused on speed, running form and movement.Sports film

Swimming and running · sports filmSwim & run

Water, running strides and intensity. A short sports story that brings swimming and running together through rhythmic editing.Sports film

Brand film · running shoes in useBrand film

Running shoes and movement outdoors. A product film showing the equipment in the activity it was made for.Product film

World Record Attempt · a sports storyWorld Record

Jacob Simonsen and the work towards a record attempt. A sports story about training, ambition and intensity.Sports film

Sports brands · resorts · training camps

You create the setting.
I capture the experience.

A new collection, an active holiday or a training camp with a story to tell. We plan photography and film that show both the performance and the people behind it.

For sports brands, that can mean equipment, clothing and athletes in their natural setting. For resorts and destinations, we can bring training, facilities, instructors, landscapes and community into one story.

If you already have a creative team, I can bring a fresh perspective or join your existing production. We agree on activities, access, contributors and deliverables in advance.

For sports brands, sports resorts, camp organisers and active destinations.

01 / PHOTOGRAPHY

From action to atmosphere.

Training, athlete portraits, equipment and life around sport. A cohesive collection of images with room for intensity, quiet moments and community.

02 / FILM

Bring the experience to life.

Short films about the activity, destination or product in use. Photography and film are planned together to give you more content from the same production.

03 / DELIVERY

Ready for your channels.

Agreed crops, lengths and formats for your website, social media and campaigns. Quantities, usage rights and delivery dates are settled before the shoot.

How we work together

From the first idea
to finished content.

You do not need a fully developed campaign idea. A product, a goal and a direction are a good place to start. For dedicated video projects, explore film production.

  1. Tell me what you want to achieve.We discuss your brand, products, audience and channels, along with your timing and budget.
  2. I put together a clear proposal.You receive an idea, a plan and a proposal covering deliverables, contributors, usage rights and timing. You approve the direction before production.
  3. I produce. You receive the content.I coordinate the agreed shoot and handle photography, film and editing. You receive the agreed files and formats, ready to use.

Built around your ambitions and budget

A clear proposal.
An arrangement that works for both of us.

A photo shoot, a campaign film and a sports resort production need different plans. Together, we agree on the scope, deliverables and terms of the collaboration.

Photography, film or a combination of both. Depending on the project, the arrangement may include a production fee, accommodation or a combination. We agree on the value, expenses, usage rights and deliverables before we begin.

  • Number of images, films and formats
  • Locations, contributors and any travel
  • Usage rights, revisions and delivery

Good to know

Sports brand photography and film:
good to know.

Can you travel to our resort or training camp?

Yes. I travel from Denmark by arrangement. We plan dates, activities, access and shooting time before travel is booked. Transport, accommodation and other agreed expenses are included in the proposal.

Do we provide athletes and other contributors?

We agree whether to work with your instructors, ambassadors or other contributors. Roles, permissions and any model costs are settled before the shoot.

Can we get campaign content and an image library?

Yes. We can combine a main story with images and short clips for your ongoing communication. Quantities, formats, usage rights and delivery are agreed in advance.

Can we start with a smaller production?

Yes. We can start with one activity, a product range or a specific part of the destination and tailor the scope to your budget.

Let’s put your sport in focus

What experience
shall we capture?

Tell me about your brand, destination or training camp. Which activities and people should we show, and where will the content be used? Include any dates and budget you already have.

I will get back to you with options and a next step.

You will speak directly with Mark Halding.
mark@haldingfoto.dk
+45 23 63 85 59

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